credentials
Hut management & alpine tourism
About the customer
| Industry: | Tourism | Real Estate |
| Target group: | B2C |
| Project goal: | Leasing of alpine huts |
| Website: | www.alpintourismus.at |
Georg Oberlohr from Alpintourismus.at is an experienced hut keeper, restaurateur and alpine expert.
After many years on the mountain, he now places and coaches young hut keepers in close cooperation with the German Alpine Association and other partners.
Project scope
about the project
Our task in this project was to attract as many interested parties as possible for a very specific topic.
We developed a digital campaign concept and content and reached 53,000 people in less than 1.5 months in 2023.
In another campaign in 2024, we again reached around 43,000 people in 1.5 months and generated over 150 inquiries, which led to a successful leasing.
Through target group-oriented communication, optimal targeting and convincing creatives, we achieved in less than 90 days
178,000 impressions and
generated 221 concrete inquiries from prospective tenants.
Despite the special topic, we were extremely efficient with a CPC of €0.20.
The current campaign was also very successful and generated 157 inquiries from potential tenants in under 90 days. Over 146,000 impressions at a CPM of around €8.00 led to the vacant hut being leased and put into operation quickly.
Is everything clear or do you still have questions?
We are looking forward to your message.
Comprehensive topics like online marketing can seem overwhelming.
We will be happy to take the time to answer any questions you may have.
Make a non-binding appointment and tell us about your concerns.
